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Email marketing brings in $36 for every dollar spent. This incredible 3600% ROI explains why businesses are eager to discover the best email marketing tools for their campaigns.
More than 670 email marketing tools are available today, and picking the right one can be daunting. Your choice might depend on specific features, such as ActiveCampaign’s 135+ triggers for automation pros or Brevo’s 9,000 monthly emails for teams starting.
We tested and shortlisted 15 of the best email marketing platforms that deliver actual results. Our guide will help you choose the perfect service for your business in 2025, from powerful enterprise options to the best free tools.
Email marketing is a powerful tool for engaging directly with your audience through targeted emails. It helps you nurture leads, enhance brand loyalty, and send newsletters or promotional content to keep subscribers informed.
One significant advantage is reaching a broad audience while maintaining a personalized touch. Segmentation allows you to tailor messages based on demographics and interests, ensuring relevance to your readers.
Email marketing tools with automation features simplify campaign management, allowing you to focus on crafting compelling content rather than logistical details.
Email marketing is vital for connecting personally with your audience, driving conversions, and supporting business growth.
Top 15 Best Email Marketing Tools
Choosing the right email marketing tool can significantly impact your ability to grow your subscriber list and engage with your audience effectively. Let’s explore these top tools and how they can help you enhance your email marketing strategy.
1. ActiveCampaign
ActiveCampaign is a powerful tool tailored for email marketers who want to excel in email marketing by leveraging advanced automation features. Its standout offerings include robust email segmentation, in-depth analytics, and seamless CRM integration.
With these tools, you can effectively target users, nurture prospect relationships, and convert prospects into subscribers more efficiently.
Pros:
Advanced Automation: ActiveCampaign provides powerful automation capabilities that let you easily create personalized experiences for your audience.
Comprehensive CRM Integration: Its built-in CRM allows seamless contact management, ensuring a streamlined workflow and better customer relations.
Detailed Analytics and Reporting: Access in-depth insights into your campaigns to measure success and refine strategies effectively.
Customized Email Templates: Choose from a wide array of aesthetically pleasing and functional templates.
Exceptional Customer Support: Users praise ActiveCampaign’s robust customer service, which is ready to help you tackle any issues.
Cons:
Complexity: The platform offers many features, which can sometimes make it overwhelming for beginners.
Pricing: It’s more expensive than other email marketing tools, especially as your subscriber list grows.
Learning Curve: The extensive features mean it can take a while to understand and utilize them fully.
Pricing: ActiveCampaign offers four main plans: Lite, Plus, Professional, and Enterprise. Prices start at $29 per month and increase based on the number of contacts and features you choose. Each plan offers a range of features tailored to different business needs, allowing you to choose according to your marketing strategy.
Mailerlite is an easy-to-use platform designed to streamline your email marketing efforts. This tool empowers you to engage effectively with your audience, making it perfect for beginners looking to grow their subscriber base. Its intuitive design and automation capabilities enable you to connect with potential subscribers effortlessly.
Key Features:
Sign-Up Forms and Landing Pages: Customize eye-catching forms and pages to attract more subscribers.
Email Automation: Simplified workflows to engage with your audience automatically.
Drag-and-Drop Editor: Easily create stunning emails without technical expertise.
Analytics and Reporting: Access valuable insights to improve your strategy and increase your list.
With Mailerlite, you can double your subscriber list by utilizing its powerful sign-up forms and effective landing pages. Its automation tools help nurture relationships with your audience, keeping them engaged and encouraging new subscribers.
Pros:
User-Friendly Interface: MailerLite offers a clean and intuitive design that is easy to navigate, even for newcomers.
Affordable Pricing: It’s great for small businesses and startups, providing comprehensive features at an accessible price.
Powerful Automation: Create automated workflows easily, helping you engage your audience effectively without spending too much time.
Rich Variety of Templates: Customize stunning emails with various professionally designed templates at your fingertips.
Responsive Customer Support: Contact customer service anytime you need assistance. They’re known for their fast and helpful responses.
Cons:
Limited Advanced Features: For users seeking in-depth automation or detailed analytics, Mailerlite might not provide the robust tools you need.
Customization Constraints: While it offers a user-friendly interface, customization options can be limited, especially for those requiring complex designs.
Template Variety: Some users find Mailerlite’s variety of email templates lacking compared to its competitors.
Pricing: Mailerlite offers a free plan for beginners, while its premium plans start at $10/month and increase with advanced features and subscriber count. The basic plan provides an excellent balance of features and value, ensuring you can start building and maintaining your email list effectively.
Kit is a powerful email marketing tool explicitly tailored for creators like bloggers, authors, and other digital creators. Its robust features stand out, which help you grow and monetize your audience effectively.
One of Kit’s standout features is its intuitive visual automation builder. This allows you to create complex email sequences without any coding skills. It’s designed with simplicity in mind, catering to beginners while offering powerful tools for advanced users.
Pros:
When choosing the best email marketing tools, Kit stands out for its simplicity and efficiency, especially if you’re a content creator looking to grow your audience. Here are some key advantages of using Kit:
User-Friendly Interface: Kit offers an intuitive and straightforward platform that allows you to navigate and manage your campaigns without extensive technical expertise.
Automation Features: It allows for automated email sequences, which can save you time and help maintain consistent engagement with your audience.
Customizable Landing Pages: You can create beautiful, high-converting landing pages to capture email sign-ups and enhance subscriber growth.
Strong Integration Capabilities: Easily integrates with popular tools and platforms, allowing you to streamline your workflow and increase efficiency.
Community and Support: Kit offers a supportive community and reliable customer service to help you overcome any hurdles you might encounter.
Cons:
Limited Email Customization: Kit can sometimes feel restrictive due to its limited email design options, which might not satisfy more advanced customization needs.
No Advanced Analytics: If you’re looking for in-depth analytics to track your campaigns, Kit may not provide the detail required for thorough analysis.
Steep Learning Curve: Beginners might find Kit’s interface slightly challenging, requiring time to familiarize themselves with its features and how to use them effectively.
Pricing: Kit offers a free plan for up to 1,000 subscribers, but you’ll need to upgrade to benefit from its more advanced features. Paid plans start at $29 monthly and increase as your subscriber list grows.
Omnisend is tailor-made for businesses looking to combine email and SMS marketing effectively. It provides beginners with the tools they need to create impactful campaigns effortlessly. Whether you’re aiming to enhance customer engagement or amplify your reach, Omnisend ensures the integration is seamless with its user-friendly interface.
A standout feature is the ability to craft personalized messages through automation workflows. This allows you to reach the right audience at the right time, significantly boosting your subscriber growth. In addition, high-quality templates inspire creativity without requiring advanced design skills.
Pros:
When exploring the best email marketing tools, Omnisend is a versatile option that offers many features catering to different business needs. Here’s what makes Omnisend a strong contender in the email marketing arena:
Comprehensive Automation: Omnisend offers powerful automation workflows that simplify customer engagement and boost productivity.
Integrated SMS and Push Notifications: Combine emails with SMS and push notifications to enhance your marketing strategies and expand your reach.
Ease of Use: Omnisend’s intuitive interface and easy-to-use templates make it perfect for those new to email marketing.
Customized Templates: Create stunning campaigns with customizable templates that fit your brand’s aesthetics.
Robust Segmentation: Segment your audience effectively to send tailored messages that resonate with them.
Advanced Reporting: Provides detailed analytics that helps you understand campaign performance and optimize future efforts.
Cons:
Lack of Advanced Reporting: Omnisend’s reporting functionalities might not be as comprehensive as some users expect, which can limit the depth of insights available from campaigns.
Complexity for Beginners: The platform’s features can overwhelm new users, so they must learn how to utilize it effectively.
Pricing Structure: Some users find Omnisend’s pricing structure less competitive, particularly when leveraging more advanced features, making it less budget-friendly for small businesses.
Pricing: Omnisend offers a free plan accommodating up to 250 subscribers, and 500 email sends per month, making it an accessible starting point for small businesses. As your needs grow, paid plans are available, adding more features and higher sending limits to suit larger scales.
Klaviyo is a powerful email marketing tool specifically designed for eCommerce businesses. With its advanced segmentation capabilities, Klaviyo allows you to create highly personalized email campaigns, extending your reach and engagement.
One of its standout features is its seamless integration with eCommerce platforms. This allows you to utilize data-driven insights to tailor your marketing strategies and double your subscriber list. Its reporting features provide in-depth analytics, enabling you to track performance and refine your approach.
Pros:
Advanced Segmentation: Easily target specific groups within your audience for personalized communication.
Seamless Integrations: It connects smoothly with eCommerce platforms to provide a unified experience.
Scalable Automation: Suitable for businesses of all sizes, allowing you to grow without changing tools.
Cons:
Complexity: It can be overwhelming for beginners due to its wide range of features, requiring a steep learning curve.
Interface: Some users report that the interface can be less intuitive than other tools, leading to a challenging user experience.
Support: There are occasional concerns about the responsiveness and availability of customer support, which can be critical for resolving time-sensitive issues.
Pricing: Klaviyo offers a free plan with basic features, which is helpful for small businesses starting. Paid plans start at around $20 per month and scale based on the number of contacts and emails sent, offering more comprehensive tools and support.
Flodesk is a visually appealing email marketing tool designed for creators and entrepreneurs.
It stands out for its sleek, modern templates and intuitive drag-and-drop interface, which makes crafting stunning emails easy and encourages professional-looking communication without the need for design skills.
Flodesk’s powerful automation features help streamline customer engagement by automatically sending welcome sequences and nurturing leads.
This ability to segment your audience and tailor content to subscribers can significantly boost your list growth, doubling your subscribers by keeping them engaged and invested in your content.
Pros:
User-Friendly Interface: The platform’s interface is easy to navigate, even for beginners. Flodesk simplifies email design and automation.
Unlimited Emails: Send as many emails as you need without worrying about hitting a cap; this means your marketing campaigns can grow as your list does.
Visual Appeal: Use gorgeous templates that are ready to customize, ensuring your emails look professional and engaging.
Fixed Pricing: With its flat-rate pricing, you can enjoy a predictable cost structure. It won’t increase as your subscriber list grows, making budgeting simpler for your business.
Cons:
Limited Integration Options: The platform doesn’t offer as many integrations with third-party apps compared to some competitors.
Basic Analytics: The analytics features are relatively basic, providing less in-depth insights into campaign performance.
Lacks A/B Testing: Flodesk currently lacks A/B testing capabilities, which can be a drawback when optimizing your email strategies.
Pricing: Flodesk offers a free plan, which is excellent for beginners. Its premium plan starts at $38 per month, which is competitive for businesses with large subscriber lists (50,000+). This flat rate includes all features, making it a budget-friendly option for expansive email outreach.
Beehiiv has carved a niche in the email marketing tool landscape, especially for those seeking to build and engage their subscriber list effectively.
Designed with subscription growth in mind, it provides a platform that facilitates the creation and sending of newsletters and focuses on monetization and engagement, making it a unique choice for creators aiming to grow their audience exponentially.
One of Beehiiv’s standout features is its capability to handle up to 2,500 subscribers with unlimited sending on its free plan. This makes it an incredibly cost-effective solution for those starting their email marketing journey.
Additionally, its intuitive design allows you to create visually appealing newsletters that catch your audience’s attention.
Pros:
Here are some of the exciting advantages that make Beehiiv one of the best email marketing tools on the market:
Simplified Newsletter Creation: Beehiiv offers an intuitive drag-and-drop editor, enabling you to create beautiful emails effortlessly.
Engaging Analytic Features: Track and analyze your campaigns with Beehiiv’s insightful metrics, helping you refine your strategy.
Scalable Solutions: Whether a small business or a growing enterprise, Beehiiv can scale to accommodate your increasing needs.
Customization Options: Personalize templates to match your brand’s voice and style, ensuring consistency across all communications.
Cons:
Limited Integrations: Beehiiv may not support as many app integrations compared to some competitors, potentially limiting your ability to synchronize with other platforms.
Lack of Advanced Features: If you’re looking for highly advanced automation features, Beehiiv might lack them compared to some robust options available.
Pricing for Higher Tiers: As your list grows, the cost of using Beehiiv can increase significantly, which might constrain startups with tight budgets.
Pricing: Beehiiv offers a free plan and additional pricing tiers that provide more advanced features. These tiers can scale with your business as your email marketing needs grow.
Sender is an excellent tool for those looking to grow their email list easily and efficiently. It offers powerful features like automated email sequences, segmentation, and a user-friendly drag-and-drop editor. These tools allow you to create personalized campaigns that effectively engage your audience, thus potentially doubling your subscriber list.
Pros:
Among the best email marketing tools, Sender stands out with its remarkable features designed to grow your email list effortlessly. This might be the right choice if you’re searching for an easy-to-use platform with powerful capabilities.
Free up to 2,500 subscribers: Sender is available for free up to 2,500 email subscribers, and you can send up to 15,000 emails per month.
Simple & easy to use: This tool’s interface is simple and easy to use. You’ll easily navigate your way while using it.
Easy to design emails: Sender’s drag-and-drop editor makes it very easy to design newsletters and emails. No coding knowledge is required.
Works well for e-commerce: Sender is a good option for e-commerce clients to increase revenue.
Cons:
Limited Automation Capabilities: Unlike other platforms, Sender’s automation features may seem basic, making it less suitable for advanced email marketing strategies.
Template Variety: Though Sender offers some templates, the selection is limited. This constraint might not meet the needs of businesses seeking a distinct and varied email design.
Integration Options: Sender does not provide as many integrations with third-party services as competitors, which might hinder workflow efficiency for some users.
Pricing: Sender offers a free plan that supports up to 2,500 subscribers and 15,000 monthly emails. Paid plans start at $10 per month, which unlocks additional features and higher sending limits.
GetResponse stands out as one of the best email marketing tools due to its wide range of features catering to beginners and experienced marketers. Its user-friendly interface is particularly appealing if you’re just starting with email marketing. Additionally, the tool offers robust automation that lets you create sophisticated workflows tailored to your audience’s needs.
One of the key highlights is its AI generative features, which simplify the email creation process. GetResponse also provides free customizable templates, making creating visually appealing and engaging newsletters convenient.
Pros:
When considering the best email marketing tools to manage and grow your list effectively, GetResponse stands out with its numerous advantages.
Powerful Automation: GetResponse’s automation features allow you to create complex workflows that save you time and increase efficiency.
Webinars and Landing Pages: This tool integrates webinars and landing pages directly into its platform, offering comprehensive marketing support in one place.
Responsive Customer Support: With a dedicated support team ready to assist, you’ll have guidance whenever needed, which is great for anyone new to email marketing.
Advanced Analytics: Comprehensive analytics help you to track every detail of your campaigns, aiding in better decision-making.
Scalability: GetResponse can grow with your business, making it a sustainable choice as your list expands.
Cons:
Integrations: Compared to most other tools, GetResponse’s range of integrations is relatively small, making it more challenging to integrate it into your existing tech stack.
Reporting & analytics: GetResponse’s reporting is quite basic compared to most email marketing & automation tools.
Limited A/B testing: With GetResponse, you can only A/B test subject lines and sending time.
Pricing: GetResponse has three pricing plans: $13/month for 1,000 contacts for email marketing, $44/month for marketing automation, and $89/month for eCommerce features.
HubSpot is an all-in-one email marketing and CRM platform that provides a comprehensive solution for businesses looking to enhance their marketing efforts. It integrates seamlessly with other marketing automation tools, making it an attractive choice for business owners who aim to streamline their operations.
Pros:
Reporting is insightful: Besides being visually appealing, the conversion data in HubSpot elevates the insightfulness of all of their reporting.
You can run it inside WordPress: HubSpot offers a WordPress plugin that enables you to send email campaigns, view analytics, manage your contacts, and build forms directly from the WordPress admin.
You can start for free: All HubSpot products have a limited free version that allows you to test drive the product before committing to it.
The CRM is powerful: In our view, HubSpot’s CRM strikes the right balance between being simple, intuitive, highly customizable, and valuable. The feature for forecasting the value of leads at different funnel stages is well-executed, as are the pre-built sales reporting dashboards.
Cons:
Pricing Complexity: HubSpot’s pricing can be quite complex, mainly as your list grows and you require more advanced features. It’s essential to fully understand the cost dynamics before committing.
Steep Learning Curve: HubSpot’s extensive range of features can be overwhelming for beginners. It might take some time and effort to get accustomed to the platform.
Limited Customization: While HubSpot offers many templates and designs, some users report that the customization options can be somewhat limited compared to other tools.
Pricing: HubSpot offers a free plan with limited features. The paid plans start at $20 per month, and the price can increase based on the additional features and number of contacts you choose.
EmailOctopus is a versatile platform that caters to beginners and those with more advanced email marketing needs. Its straightforward interface allows users to create email campaigns effortlessly.
Whether you’re a seasoned marketer or just starting, EmailOctopus offers the tools to grow your subscriber list effectively.
Pros:
Budget-Friendly Pricing: EmailOctopus offers some of the lowest prices in the market, making it an excellent choice for those on a tight budget.
User-Friendly Interface: The platform’s intuitive design allows beginners to quickly and efficiently learn how to use it.
Integration Capabilities: EmailOctopus integrates seamlessly with various other platforms, ensuring you can expand its functionalities as your needs grow.
Strong Deliverability: With a focus on reliable email deliverability, you can be confident that your emails will land in recipients’ inboxes.
Cons:
Limited Advanced Features: EmailOctopus might lack some of the more advanced automation and customization features found in other tools, which can be a drawback if you’re looking for more sophisticated campaigns.
Template Variety: The selection of templates might feel limited, possibly requiring additional time and effort to achieve the desired design for your emails.
Integration Options: While integration is available, it may not be as extensive as more robust email marketing platforms, potentially limiting how you connect with other apps and services.
Pricing: EmailOctopus offers a free plan that supports up to 2500 subscribers, making it an excellent choice for small businesses or those just starting. The paid plans start at $9/month, and the price can increase based on the additional features and number of subscribers.
Audienceful is designed to enhance email marketing campaigns by offering robust audience segmentation and personalization tools.
These features enable you to target specific audience segments with tailored content, improving engagement and conversion rates. By effectively reaching the right people with the right message, Audienceful helps double your subscriber list.
Pros:
Intuitive Interface: You’ll appreciate how easy it is to navigate Audienceful, which makes it ideal for beginners who are new to email marketing.
Comprehensive Analytics: With Audienceful, you can track your campaign’s performance and make data-driven decisions to refine your strategies effectively.
Dynamic Personalization: Offer your subscribers personalized content that resonates with them, improving engagement and loyalty.
Responsive Support: Whether you’re troubleshooting or seeking guidance, Audienceful provides prompt and helpful customer support.
Cons:
Limited Template Variety: You might find the selection of email templates somewhat restrictive compared to other options.
Advanced Automation Capabilities: Audienceful could improve on providing more sophisticated automation features that cater to complex workflows.
Pricing Tiers: As your list grows, the cost can escalate quicker than expected, so ensure it aligns with your budget.
Pricing: Audienceful offers a tiered pricing model with a free basic plan. Paid plans start at $15 monthly and provide increased features and subscriber limits.
Mailjet is an intuitive email marketing tool for businesses of all sizes. Its standout feature is its collaborative email editor, which allows multiple users to edit and comment in real time, streamlining workflow and boosting productivity.
With robust contact management features, Mailjet enables easy audience segmentation, allowing you to target the right subscribers efficiently.
Mailjet also offers a powerful A/B testing feature, which can significantly help double your subscriber list. By testing different email elements like subject lines, content, and send times, you can optimize your campaigns for better engagement and conversion rates.
Pros:
User-Friendly Interface: Mailjet offers an intuitive drag-and-drop editor that makes creating professional emails accessible even for beginners.
Real-Time Collaboration: Collaborate seamlessly with your team in real time. This feature facilitates staying aligned and enhances productivity.
Advanced Personalization: Customize your campaigns to speak directly to your audience through advanced segmentation and personalization options.
Cons:
Limited Templates: Mailjet’s template library can feel restricted compared to other email marketing tools, potentially limiting creative flexibility.
Complex Automation: Users have reported that Mailjet’s automation features can be somewhat challenging to set up and manage, especially for beginners.
Basic Analytic Features: While it provides essential metrics, Mailjet’s analytics may lack some advanced insights that competitors offer.
Support Responses: Although customer support is available, response times may be delayed, which can be frustrating in urgent situations.
Pricing: Mailjet offers a free plan with basic features, while their paid plans start at $17 per month for more advanced functionalities, making it a cost-effective solution for growing your email marketing efforts.
Mailchimp is a popular choice among beginners due to its user-friendly interface and extensive resources. Mailchimp’s comprehensive features help you manage and grow your email list effectively.
The platform offers customizable templates, advanced analytics, and tools that integrate seamlessly with various applications, ensuring you harness the true power of email marketing.
Pros:
Ease of Use: Mailchimp’s interface is intuitive, making it accessible to users of all experience levels.
Comprehensive Analytics: It provides detailed reports that help you understand your audience and optimize your campaigns effectively.
Strong Automation Capabilities: Mailchimp allows you to automate your emails, saving time and enhancing engagement.
Versatile Integration Options: Easily integrate with numerous platforms, streamlining your marketing efforts across different channels.
Free Tier Available: This service offers a generous free plan, making it a budget-friendly option for startups looking to scale their email lists.
Cons:
Limited Automation: Mailchimp’s automation features can feel basic and restrictive compared to other tools.
Pricing Increases: Mailchimp’s pricing can become expensive as your list grows, especially for small businesses.
Template Limitations: Some users find the design templates limited and not as customizable as they’d like.
Support Availability: While customer support is available, accessing it can be difficult for users on the free plan.
Pricing: Mailchimp offers a free basic plan for users with up to 500 contacts, making it accessible for beginners. Paid plans start at $20 monthly, and features scale up as you move to higher tiers.
Brevo, formerly known as Sendinblue, is a versatile email marketing tool designed to cater to the needs of small to medium-sized businesses. It comes packed with features that make reaching a broader audience easier and more effective.
The tool includes customizable email campaigns, SMS marketing, and marketing automation that can help you double your subscriber list.
With Brevo, you can create engaging sign-up forms and landing pages that attract new subscribers seamlessly. Moreover, its segmentation abilities enable you to tailor emails to specific groups, increasing open rates and encouraging sign-ups.
Pros:
Cost-Effective Options: Brevo provides affordable pricing plans suitable for businesses of all sizes, ensuring you get value for your investment.
User-Friendly Interface: The intuitive design makes it easy for beginners to navigate and manage their campaigns without any technical hassle.
Comprehensive Analytics: With detailed analytics, you can track your email performance and make data-driven decisions to optimize your campaigns.
Advanced Automation: Brevo offers robust automation features, allowing you to save time and engage with your audience efficiently through personalized email sequences.
Reliable Deliverability: Ensure your emails reach the inbox with Brevo’s high deliverability rates, which enhances your message visibility.
Cons:
Limited Integrations: Brevo might not integrate with every app or platform you currently use, potentially requiring additional workarounds.
Complex Setup: Some users find the initial setup process challenging, which might require extra time to get everything running smoothly.
Cost for Advanced Features: While Brevo offers advanced features, accessing them may require a higher-priced plan, which could be a drawback for those on a tight budget.
Basic Templates: Compared to some competitors, the template designs might appear less modern or customizable, possibly limiting creativity.
Pricing: Brevo offers a free plan with core features, while paid plans start from $9 monthly. Pricing varies based on the number of emails sent and additional features required, making it a scalable solution for growing businesses.
In summary, selecting the right email marketing tools from this curated list can significantly enhance your ability to grow your subscriber base in 2025.
Each tool offers unique features tailored to various marketing needs, whether it’s automation, user-friendliness, or sophisticated analytics. The key to doubling your list is matching the tool’s capabilities with your specific goals and audience preferences.
Remember, the best email marketing tools streamline your processes, engage your audience, and drive results. Don’t hesitate to explore these options, taking advantage of free trials or detailed demos to see which aligns best with your business needs.
Embrace the potential of these tools, and take proactive steps towards expanding your reach and fostering stronger relationships with your subscribers.
